益普索(Ipsos)是全球的市场研究集团，于1975年成立于法国巴黎，1999年在巴黎上市，是全球由研究专业人士拥有并管理的市场研究集团。益普索(Ipsos)目前拥有约16,000名员工，服务5,000多个客户，每年在全球85个国家和地区开展超过7千万次的访问、执行100,000多个项目。益普索中国区(Ipsos in China)为中国大的市场研究公司，在上海、北京、广州、成都、武汉等5个城市设有办公室，拥有专业人员约1,500名，营业额超过10亿元人民币。我们拥有丰富的专业研究产品线WSBL(Worldwide Specialist Business Lines)以及行业专长COE(Centre of Excellence)，研究领域覆盖广告和品牌研究(Ipsos ASI)、营销研究(Ipsos Marketing)、媒介研究(Ipsos MediaCT)、公众事务与社会研究(Ipsos Public Affairs)、满意度与忠诚度研究(Ipsos Loyalty)、数据采集与处理(Ipsos Observer)，汽车研究以及金融与服务研究。我们的服务范围覆盖了快消、金融、汽车、IT/电信、医药保健等众多行业。我们的愿景坚定不移：让研究成为洞察当代社会的首要方法之一，让益普索成为那些希望更好地了解世界的有识之士的战略合作伙伴。我们的雄心壮志是：丰富并加强在各研究领域的产品，为客户提供上乘的服务。我们遵守市场、民意和社会调查ISO20252及ESOMAR标准等相关法规和专业准则。您的发展是我们的事业。Welcome to Ipsos.Founded in Paris, France, in 1975 and publicly-listed in 1999, Ipsos is a global leading research company, which is the only independent research company that is controlled and managed by research professionals. Ipsos now have 16,000 employees, servicing 5,000+ clients, conducting 70+ million interviews per year, and executing 100,000+ annual projects across 85 countries. Ipsos in now ranks 1st in the Chinese market research industry. Entering China in 2000, Ipsos in China now has offices in 5 cities including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan,and is home to around 1,500 professionals.Ipsos embraces the Worldwide Specialist Business Lines (WSBL) structure and Centre of Excellence (COE) structure which focuses on advertising (Ipsos ASI), marketing (Ipsos Marketing), media (Ipsos MediaCT), opinion & social (Ipsos Public Affairs), customer & employee relationship management (Ipsos Loyalty) and data collection and delivery (Ipsos Observer), and Auto, and Finance & Service. Each WSBL and COE is a business unit (BU).Our vision remains intact: to make research one of the primary means of understanding contemporary society, and to make Ipsos the strategic partner for those who wish to better understand the world. Our ambition is to enrich and to strengthen our offer in each of our areas of specialisation, and to deliver the best possible service to our clients.Our company adheres to industrial regulations and professional rules , like ESOMAR, ISO20252. Your growth remains our business.
