本公司是新成立的一家香味营销公司,也是国内家香味营销公司,香味营销是一种区别于传统的味觉和视觉刺激的,利用特定的气味吸引消费者关注和记忆的营销模式,是对传统营销模式的创新
香味营销不同于以往视觉和听觉上的广告,而是一种非传统的更高一级的全新广告形式。它的目标是让人的五种感觉互动起来从而建立起一个强有力的结合体,进一步发展品牌记忆。
“所谓‘酒香不怕巷子深’,很多商家利用香气吸引顾客是抓住了消顾客的感觉心理,并利用这种心理作用,让消费者在消费时能产生满足、愉快的心理情绪,从而达到消费者忠实度的提高以及商店收入的增加。”
把香味添加到酒店的氛围中去,给客人制造一种愉悦的气氛和令人值得回忆的体验
在下一次订酒店的时候,你会想到酒店气味的方面,以保证在居住期间有一个极限的体验。
The company is a newly--built scent marketing corporation,which is also the first domestic scent marketing company.Scent marketing is the innovation of traditional marketing model,which differs from conventional stimuli of taste and visual,utilizing a specific smell to attract consumers' attention and memory.
Scent marketing is different from former visual and auditory advertisement,but is a completely non--traditional and a higher level new advertisement form.Its goal is to interact the five feelings of persons so as to establish a powerful combination,further developing branding memory.
The so-called "sell themselves",many businesses apply the scent to attract consumers,which seizes guests' sense of feeling and uses the kind of effect ,meanwhile consumers can generate a satisfied and pleasant emotion when they consume so as to raise the royalty of guests and the income of the stores.
Adding the aroma to the ambience of the hotel,it can give guests a pleasant atmosphere and a memorable experience.When you book the room next time,you will think of the aspect of the aroma in the hotel to ensure that you will have a most luxury experience during the period of staying there.