SincetheinceptionofFarEast(Wu’s)IndustrialCompanyLimitedin1967,thecompanyhasbeenprovidingworld-classmanicureproductstomorethanathousandcustomersintheworld.Initscontinuouspursuitofproductandserviceexcellence,coupledwiththesupportandcommitmentofboththestaffandcustomers,FarEasthassuccessfullysetthemodelfortheindustryandbecomethemarketleader.

Beinganadaptivecompany,FarEastiscommittedtointroducingaseriesofinnovativeproductstomeetmarketchangesandcustomerspecificdemands.Fromtheclassicalandpost-modernseriestosportyandcompacttravelerset,FarEastconstantlyintroducesoriginalitytoitsproductrangewiththesupportofitsstrongRDteam.Enteringthenewmillennium,therangeofproductshasbeenfurtherdiversifiedtoincludeleathermadeandmetalmadegiftsetssuchaswinekitandcigarsets.Today,FarEastoffersacomprehensiverangeoftailor-madeproductseachwithdistinctdesignthatcaterforcustomersofdifferentages,interestsandcultures.

Inadditiontothesignificantgrowthofthecompanysizeandcustomerbase,FarEastisalsopleasedtoseethecontinuedgrowthofinterestandacceptanceofitsproductsaroundtheworld.Overthepastfewyears,theclienteleofFarEasthasbeensubstantiallyincreasedtoincludemanywell-knownworldbrands,privatelabelsanddepartmentstores,placingFarEast’sproductsontotheinternationalplatform.

WhileFarEastisproudofitsmanyachievements,italsovaluestheenhancingrelationshipithasbeenbuildingwithitscustomersforthepast35years,manyofwhicharethelong-termpartnerswhogrewtogetherwithFarEastandhavenowevolvedintothemarketleaderinitsrespectivefields.ItisthemutualtrustandunderstandingthathelpFarEastachieveitsobjectives.

Tofurtherstrengthentheleadingpositioninthemarket,productdiversityandinnovationarecrucialforsustainablesuccess.Tothisend,FarEasthasinvestedsubstantiallyinitsDongguanplanttofurtherenhanceitscapabilityintermsoffacilitiesandresources.Commissionedin2002,the9,000-sq.m.brandnewplantcomprisesanadministrationbuilding,blocksofapartments,aspaciousleisureareaandadoubled-sizeproductionarea,andwillaccommodatetheentireworkforceofFarEastaswellasthestate-of-theartproductioninfrastructureandtechnology.

In2002,FarEastiscelebratingits35thanniversary.FurthertoitsaccreditationtoISO9001earlythisyear,FarEastwillcontinuetoextenditstraditionofexcellenceandsetfuturemilestonesbyembarkingonnewprojectswhilepioneeringmarkettrends.Itistheunwaveringbeliefincontinuousinnovation,qualityserviceandproductsthatdifferentiateFarEastfromthecompetitiveenvironment