品牌历史:
毕加索品牌的形成，是跨出的步，期望提供一个品味艺术的生活空间。毕加索的名字是现代艺术的代名词，自一九九八年底延续一九九九年初，在故宫博物院展出的东西艺术联展中，毕加索的世界吸引了大批毕加索的爱好者。这位二十世纪伟大的艺术家，重新在被认识、发现，更被热烈讨论。毕加索毕生画作分七个时期—蓝色时期、玫瑰红时期、立体画派时期、新古典主义时期、幻想时期、和平时期等。

品牌简介:
“广州立体派鞋业有限公司”为“毕加索国际企业股份有限公司”中国地区鞋业授权代表。
“毕加索国际企业股份有限公司”1989年成立于法国，以20世纪伟大的画家巴勃罗-毕加索命名，毕加索家族企业官方授权的综合型国际公司，秉持品牌的原始精神，融入Picasso画作中特有的大胆线条、豪放造型与奇幻彩的多变设计，研发并制造出全系列兼具艺术感与实用性的生活艺术商品，期望将“生活艺术化、艺术生活化”的企业理念，藉由商品，提升国人的生活艺术质量。为达到商品多样化的理想，毕加索国际企业股份有限公司，不断研发符合消费者需求以及顺应潮流脉动的新商品。并致力与相关产业进行商品开发的工作，以期扩大艺术商品的领域。
在世界十大天价画作中，Picasso即占有六席。象征永恒无价的Picasso艺术，在Picasso品牌朝向国际性的推展策略下，以结合艺术及生活为主题，“广州立体派鞋业有限公司”历经努力，凭借其行内良好的信誉和知名度，终于取得中国地区鞋业的代理，将把Picasso赋予全新的生命，开创全系列精致商品，使Picasso品牌呈现出多元化、多样化，推进高质量及跨国性的形象。
“广州立体派鞋业有限公司”秉承法国经典工艺，融入Picasso对自由不羁、无拘无束的生活理解，设计出每一对Picasso鞋都是智慧与艺术的结晶。致力于向国人设计、传达构筑美好的生活方式，向人们传播艺术与健康文化；使每一对Picasso鞋，超越自我，创造出非凡的舒适新意境。Picasso说：“我的每一幅画中都有我的血，这是我的画的含义。”广州立体派鞋业有限公司对于每一双Picasso鞋精益求精，让国人在感受精致、舒适的同时，体验Picasso不受空间限制心灵游历的独特个性。在品牌定位方面，“广州立体派鞋业有限公司”依据消费分级化、多样化的趋势，以其独特的产品风格，为25—50岁的男性都市中坚打造一种属于自己的个性、品味的生活方式，给予他们自信、时尚、浪漫的法兰西精致生活品质。

Brand Profile:
“Guangzhou Cubism Shoes Co.,Ltd” is the authorized representative of shoe products in China of “Picasso International Enterprise Joint Stock Company”.
“Picasso International Enterprise Joint Stock Company” was founded in France in 1989 and named after the greatest painter in the 20th century – Pablo Picasso. As a global player engaged in a variety of business activities with the official authorization by Picasso Family Enterprises, the company has adhered to its creativity, integrated the bold lines, novel shapes and imaginary designs unique to Picasso’s paintings, conducted research and development, produced a series of commodities savoring of aesthetics and practicality, in a wish to spread its corporate motto “Enliven your life with art, spark the art with life”, and improve the quality of Chinese people’s art sense and life. In order to diversify its commodities, Picasso International Enterprise Joint-stock Company has made constant efforts in research and development of new commodities that meet consumers’ demands and are in line with the latest fashion. Besides, it dedicates itself to the development of commodities for related industries, so as to expand the coverage of its artistic commodities.
Among the world’s 10 most pricey paintings, six were done by Picasso. Inspired by the art of Picasso and international vision, “Guangzhou Cubism Shoes Co.,Ltd” succeeded in becoming the sole agent of shoes in South China thanks to its sound business reputation. It will endue the brand Picasso with new blood, and create a full range of selected commodities, thus to enable the brand Picasso to feature diversity, high quality and a global image.
“Guangzhou Cubism Shoes Co.,Ltd” has inherited the classical techniques of France, and integrated Picasso’s ideas of freedom and liberty in terms of its design of each pair of shoes, which is a crystallization of wisdom and arts. The company is devoted to designing and spreading a quality footwear culture among Chinese people, and offering them creative shoes enriched with creativity and comfort. Picasso said, “Each painting of mine contains my blood, which is exactly the connotation of my paintings”. Guangzhou Cubism Shoes Ltd. pursues excellence in its making of each pair of Picasso shoes, in an effort to allow Chinese consumers to have a comfortable walking experience and also enjoy freedom at heart. As for brand imaging, “Guangzhou Cubism Shoes Co.,Ltd” has segmented the market and targeted urban males aged 25~50 years on the basis of its characteristics products and made efforts to provide its consumers with quality products that meet the French standard and also infuse them with self-confidence and romance.