About Sun Enterprises Group, Ltd.

Sun Enterprises Group, Ltd. is a Beijing based consumer products and real estate services company catering to the ever growing Chinese consumer.

SEG uses a unique “4M” business model to create an ecosystem for emerging brands entering the China market: Mastermind – resources integration and overall planning; Marketing – brand enhancement and brand positioning; Management – brand and channel management; and Money – access to financial support. This approach represents a new generation of a market expansion model that has revolutionized the consumer marketing concept in the country for foreign brands and will be the trusted partner for expansion in China.

阳光企业集团有限公司（简称“公司”）是由吴征先生和杨澜女士在1999年创建的阳光媒体集团的基础上，历经10年，与姐妹企业阳光媒体集团一起发展而成的，是一家总部位于中国北京的品牌服务类企业，。公司主要服务于消费者产品与房地产两大行业，以帮助合作伙伴更好地满足中国日益增长的消费者需求。

公司凭借独特的4M商业模型为进入中国市场的新兴品牌构建良性生态系统：Mastermind（品牌整合与策划）、Marketing（市场营销与宣传）、Management（品牌与渠道管理）、Money（融资支持与服务）。这是新一代的市场拓展模型，不仅为国外品牌进入中国的市场营销理念带来革命性的创新，也使得公司成为他们所值得信赖的合作伙伴。