eastwei msl –"china consultancy of the year 2009" by the holmes report

eastwei relations now known as eastwei msl, has become part of publicis groupe from nov 17, 2010. publicis groupe is one of the top advertising and pr groups in the world.

founded in 1994, eastwei is china’s leading strategic pr consultancy firm with more than 110 colleagues in beijing, shanghai, guangzhou and chengdu. eastwei provides communication strategy and analysis, crisis management, media relations, online pr and event management services to a number of fortune 500 clients as well as smaller enterprises. some of the best-known current eastwei retainer clients are p&g, ikea, electrolux；singapore tour bureau, dragon airline; peninsular hotel; absolute vodka; abn; reebok; opel; porsche and saab.

eastwei’s slogan is we understand™. this means we believe all communications must be founded on a deep understanding of target groups and other stakeholders, as well as the client’s company, business and industry.

eastwei is known in china for its knowledge-driven media relations™ approach, a set of methodologies developed specifically for the chinese market. the knowledge-driven philosophy is set out in the industry classic “pr, chinese style”, written by two senior eastwei consultants and released by china’s leading management publishing house citic. “you can publish lots of material through personal relations, so they are very important, but relations are just a channel. knowledge-driven media relations™ means being sophisticated about message development”, to quote lucia wang, director and media expert at eastwei. in the words of long-term eastwei client ulf smedberg, marketing manager, ikea china: “eastwei’s knowledge-driven approach is impressive and has resulted in journalists really understanding ikea, and being able to write about us in-depth.”